Cancer Community Center

"We had a tremendous pool of potential givers, but didn't know how best to reach them. With its extensive experience in developing successful online auctions, cMarket showed us the way!" - Development Staff

Situation: The Executive Director was having problems raising sufficient funds to support the programs at their medical support center for cancer patients. The reasons for her difficulty were that they had a local community of people ready to give, but were not equipped to provide them with the means to do so (on the web or in person). What she needed was a way to involve the whole community without the hassles of a live auction event.

Approach: cMarket provided the Cancer Community Center with the capability to hold an online auction. The online auction provided the reach and exposure they needed to engage their entire community. The Cancer Community Center was able to successfully run a completely online auction, without having to deal with all the frustrations of a live event.

Results: In their first online auction they raised over $30,000, which was 50% more than their initial fundraising goal. As a result, they have conducted another online auction, which raised an additional $50,000+. The Cancer Community Center auction had 220 catalog items, 273 bidders, and 1,186 bids.