DMA Intelligence
The Power of Direct Marketing Report, 2007 - 2008 Edition
Item Information
Estimated Value $300.00
Item Number 084AF
Item Description
This report provides analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy; highlighting direct marketing ROI, advertising expenditures, direct marketing-driven sales, impact, and employment. Data are broken out by: Consumer and B-to-B markets, 52 industry groups, 51 geographical regions (50 states and the District of Columbia), 11 major media channels, and 4 intended purposes of the offer.
DMA Member Price: $300.00
DMA Nonmember Price: $550.00
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