Auction Ends: Dec 21, 2007 03:00 PM EST

DMA Intelligence

The Integration of DM & Brand, 2007 Edition

Sold $100.00 by harveymarkovitz
Number of Bids 1  -  Bid History

Item Information

Estimated Value $300.00

Item Number 084N

Item Description

This report covers many aspects of the fusion of direct marketing and "branding" - who uses these practices, how they affect each other, and how they affect brand strength and marketing performance.

DMA Member Price: $300.00
DMA Nonmember Price: $550.00

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