DMA Intelligence
The DMA 2007 Response Rate Trends Report
Item Information
Estimated Value $250.00
Item Number 084U
Item Description
This best-selling report delivers response rate benchmarks specific to individual marketing campaigns across 8 media applications, by 4 different campaign objectives in 17 major industries. In addition to response rate benchmarks, this report provides essential information on revenue and cost-per-contact, and revenue and cost-per-order.
DMA Member Price: $250.00
DMA Nonmember Price: $450.00
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