DMA Intelligence
Postal & Email List Report, 2007 Edition
Item Information
Estimated Value $250.00
Item Number 084I
Item Description
This report provides insights to marketers on the new dynamics of both postal and email marketing and helps them recognize where the two merge profitably to explore the synergies and increase ROI. The report concentrates on mailing patterns; house vs. outside lists; list rental and exchange practices; and list techniques. A focus is placed on the market for lists and the types of lists available.
DMA Member Price: $250.00
DMA Nonmember Price: $450.00
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