cMarket's Auction Manager
cMarket's Auction Manager includes everything you’ll need to create, promote and manage your online auction fundraiser. Our user-friendly management system is designed to take you step by step through the process - from setting up your auction and building catalog pages, to tracking the process and evaluating your success.
Auction Manager offers the flexibility and control you’ll need to direct your fundraising initiatives. Whether you are running an online auction alone or in conjunction with a live event, when you use cMarket’s Auction Manager you are presented with a range of resources and capabilities aimed at simplifying your auction management efforts.
How to Use the Auction Manager
Step 1 - Planning Your Online Fundraiser
| > | Refer to cMarket’s Resource Center in the Auction Manager for valuable tips and tools for running a successful online fundraising auction |
| > | Set up Smarter Auction to generate daily reports and analyze your auction while in progress |
Step 2 - Building Your Auction Homepage and Catalog
| > | Customize our online templates by choosing color schemes, adding logos, graphics and descriptive text |
| > | Include photo galleries and information for each of your donated items |
| > | Manage your sponsors' information |
| > | Set specific open and close dates for each of your items, reserve and buy now prices and proxy bidding |
Step 3 - Promoting Your Auction
| > | Create and send email communications to donors and sponsors through Auction Manager |
| > | Advertise your live auction and fundraising events on your online auction homepage |
Step 4 - Launching and Managing an Online Auction
| > | With a few clicks of the mouse, cMarket’s Auction Manager will have your site online and ready for bidding |
| > | Generate daily detailed reports to see how well items are faring, find out which pages are getting the most views and how close you are to achieving your fundraising goals |
| > | Add new items as they become available |
| > | Close out items and the auction with ease |
Step 5 - Benefitting
| > | Employ the “Donate an Item” and “Donate Cash” feature to help solicit items for your catalog and cash contributions for your organization |
| > | Use the Auction Manager to pull detailed information about all of your bidders |
| > | The Auction Manager offers an End of Auction Report to give you an in-depth look as to how your auction performed |
| > | When running additional online fundraisers, cMarket’s Auction Manager stores all of your auction information in the system to eliminate the need to re-enter item and sponsor information |
